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Checklists for print media advertising planning and buying : 13 basic checklists : 195 specific things to check when planning and buying advertising in periodicals

Author: R L Ehler
Publisher: Santa Barbara, CA : Richler, ©1997.
Series: Print media advertising series, bk. 4.
Edition/Format:   Print book : English
Database:WorldCat
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Document Type: Book
All Authors / Contributors: R L Ehler
ISBN: 1879299143 9781879299146
OCLC Number: 37198726
Notes: Includes index.
Description: 61 pages ; 22 cm.
Series Title: Print media advertising series, bk. 4.
Responsibility: R.L. Ehler.

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