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Chemistry in primetime and online : communicating chemistry in informal environments : workshop summary

Author: Tina M Masciangioli; National Research Council (U.S.). Chemical Sciences Roundtable.
Publisher: Washington, D.C. : National Academies Press, ©2011.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
Database:WorldCat
Summary:
In May 2010, the CSR (Chemical Sciences Roundtable) organized a workshop on the topic "Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments." The one-and-a-half-day workshop was held to examine science content, especially chemistry, on television, on the Internet, in museums, and in other informal educational settings; explore how the public obtains scientific information; and discuss  Read more...
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Genre/Form: Congresses
Electronic books
Conference papers and proceedings
Popular works Congresses
Additional Physical Format: Print version:
Chemistry in primetime and online.
Washington, D.C. : National Academies Press, ©2011
(DLC) 2011284828
(OCoLC)746072430
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tina M Masciangioli; National Research Council (U.S.). Chemical Sciences Roundtable.
ISBN: 9780309187701 0309187702 9780309187718 0309187710
OCLC Number: 756496720
Description: 1 online resource (PDF file (xiii, 87 pages)) : illustrations
Contents: Overview --
Introduction to informal learning --
Chemistry in print --
Local outreach efforts --
Chemistry in museums --
Chemistry in video, in movies, and on the radio --
Tools and techniques --
Workshop wrap-up session.
Responsibility: Tina Masciangioli, rapporteur ; Chemical Sciences Roundtable, Board on Chemical Sciences and Technology, Division on Earth and Life Studies, National Research Council of the National Academies.
More information:

Abstract:

In May 2010, the CSR (Chemical Sciences Roundtable) organized a workshop on the topic "Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments." The one-and-a-half-day workshop was held to examine science content, especially chemistry, on television, on the Internet, in museums, and in other informal educational settings; explore how the public obtains scientific information; and discuss methods chemists can use to improve and expand their efforts to reach a general, nontechnical audience. Specific consideration was given to the rapid changes taking place in mass media communication and the opportunities that interactive web technologies may provide scientists in developing and distributing materials for informal education. Means of measuring recognition and retention of the information presented in various media formats and settings was also discussed. Workshop participants included chemical practitioners (e.g., graduate students or postdocs, professors, administrators); informal learning experts; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and web producers.

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