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Chewing gum : the fortunes of taste

Author: M R Redclift
Publisher: New York : Routledge, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Not long after the Civil War, three time Mexican president and Alamo victor General Santa Ana introduced chicle, a rare ingredient from Mexico that was the basis for what would become chewing gum, to a Staten Island inventor. Both were down on their luck, and little did they know that their chance meeting would help create an icon of the modern age. A functionally useless product that simply makes us happy, gum  Read more...
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: M R Redclift
ISBN: 041594418X 9780415944182
OCLC Number: 53477522
Description: 197 pages : illustrations ; 21 cm
Contents: Introduction --
The "American invention" --
Chicle and social revolution in Yucatán --
A way of life --
Bubble gum cultures --
Mass consumption and popular taste --
What it left behind.
Responsibility: Michael Redclift.
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Abstract:

Tells the dual story of the growth in popularity in the United States from the 1860s onwards and the remarkable role it played in Central American history as a result of the chicle used in its  Read more...

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""A scholarly work, 'Chewing GumDLThe Fortunes of Taste' makes a solid case for gum's pre-eminence in the realm of mass consumption and popular taste. Even in today's multitasking societyDLwhere Read more...

 
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