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Children and promotion : new consumer battleground?

Author: Scott Ward
Publisher: Cambridge, Mass. : Marketing Science Institute, 1972.
Series: Report (Marketing Science Institute), no. 72-60.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Scott Ward
OCLC Number: 1458398
Notes: On cover: Preliminary research report.
Description: 31 pages ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 72-60.
Responsibility: by Scott Ward.

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