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Children's purchase requests and parental responses : results from a diary study

Author: Leslie Isler; Edward Popper; Scott Ward
Publisher: Cambridge, Mass. : Marketing Science Institute, 1979.
Series: Report (Marketing Science Institute), no. 79-110.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Leslie Isler; Edward Popper; Scott Ward
OCLC Number: 5692925
Notes: "Working paper"--Cover.
"Research program"--Cover.
Description: iv, 30 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 79-110.
Responsibility: by Leslie Isler, Edward Popper and Scott Ward.

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