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China entrepreneur : voices of experience from 40 international business pioneers

Author: Juan Antonio Fernandez; Laurie Underwood
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too,  Read more...
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Additional Physical Format: Online version:
Fernandez, Juan Antonio, 1956-
China entrepreneur.
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2009
(OCoLC)610409591
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Juan Antonio Fernandez; Laurie Underwood
ISBN: 9780470823217 0470823216
OCLC Number: 243546703
Notes: Includes index.
Description: xxvi, 336 pages : illustrations map ; 23 cm
Contents: Foreword --
Introduction --
Getting started : understanding the business environment and dealing with the Chinese government --
Setting up shop (I) : obtaining a business license and choosing the right legal form --
Setting up shop (II) : finding the money and choosing the right Chinese business partner(s) --
Targeting the right customers ... and getting paid --
Human resources challenges --
Ethics and corruption --
Business negotiations --
Living in China : a survival kit --
Are you ready for China? Necessary traits and expertise --
Epilogue --
Appendix: China and its trade partners.
Responsibility: Juan Antonio Fernandez, Laurie Underwood.

Abstract:

Launching a business in China? Give yourself a "second mover advantage. " China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the  Read more...

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"For an entrepreneur planning a venture in China, an excellent first step would be to read this book." (Economist.com, April 16th 2009)

 
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