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The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy

Author: Amy Karam
Publisher: Hoboken, New Jersey : Wiley, [2016]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A guide for Western companies to understand how their new competitors from China do business and how they can change their game to win in global markets. The China Factor offers Western businesses a practical framework based on first-hand experience leading a competitive program at a high-tech multinational. It suggests how they can succeed in this new global paradigm by changing the way they do business.
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Additional Physical Format: Online version:
Karam, Amy.
China factor.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
(DLC) 2016015923
Document Type: Book
All Authors / Contributors: Amy Karam
ISBN: 9781119274018 111927401X
OCLC Number: 934503232
Description: xvi, 285 pages ; 24 cm
Contents: State of affairs. The art of war ... and money ; East and West : the current state of affairs ; How China came up the ladder (and so quickly) ; The west no longer rules ; Introduction to marketing framework for our analysis --
China. How the Chinese do business a la the 5 Ps : a brief summary ; Market segmentation and target market selection + China's market penetration approach ; China : product => solution and innovation ; China : price => value-add ; China : place => customer relationships and culture ; China : politics => the 5th P --
The geopolitical dimension --
The West. Recommendations for the West and application of the 5 Ps ; The West : Product => solution and innovation ; The West : price => value-add ; The West : place => partnerships ; The West : promotion => customer relationships and culture ; The West : politics => the geopolitical dimension ; Innovation models : West and East ; The West : positioning --
Case Studies. Frenemies : if you can't beat them, join them ; Conclusion --
Appendix A. Funding/Financing Organizations ; Characteristics of Funding/Financing Options ; U.S. Export Assistance Center --
Appendix B. EM Competitive strategy template.
Responsibility: Amy Karam.

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