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China now

Author: N Mark Lam; John L Graham
Publisher: New York : McGraw-Hill, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Suitable for those interested in doing business in China, this resource gives you information to establish successful, long-term partnerships with Chinese businesses and their consumers. It also  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: N Mark Lam; John L Graham
ISBN: 0071472541 9780071472548
OCLC Number: 156742614
Notes: Includes index.
Description: xi, 385 pages : illustrations ; 24 cm
Contents: Taking your first steps --
Knowledge is a MOM's best friend --
From your mind's eye to the palm of your hand : creating your prototype --
Put on your detective hat : market research --
Protect yourself : all about patents, copyrights and trademarks --
Getting the goods : manufacturing --
Taking care of business : setting up shop --
Making the sale : getting your product on store shelves --
Blowing your horn : marketing that works! --
Finding a partner : licensing 101.
Responsibility: by N. Mark Lam and John L. Graham.
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