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China's new culture of cool : understanding the world's fastest-growing market

Author: LiAnne Yu; Cynthia Chan; Christopher Ireland
Publisher: Berkeley, Calif. : New Riders, ©2007.
Series: Voices that matter.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her  Read more...
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Additional Physical Format: Online version:
Yu, LiAnne.
China's new culture of cool.
Berkeley, Calif. : New Riders, ©2007
(OCoLC)647685181
Document Type: Book
All Authors / Contributors: LiAnne Yu; Cynthia Chan; Christopher Ireland
ISBN: 0321453441 9780321453440
OCLC Number: 76062359
Notes: Includes index.
Description: xi, 139 pages : illustrations, map ; 23 cm.
Contents: A generation of early adopters --
The power in the middle --
The new faces of young China --
Yi Shi Zhu Xing --
Yi (style) --
Shi (food) --
Zhu (living) --
Xing (mobility) --
Future present.
Series Title: Voices that matter.
Responsibility: LiAnne Yu, Cynthia Chan, Christopher Ireland.

Abstract:

"Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis."--Jacket.

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First and foremost, this is a book about people: the young adults of China. Told with great insight and deep affection for China, this is a must-read, easy-to-understand book for both business and Read more...

 
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