Home

WorldCat Home About WorldCat Help Get E-mail Updates Feedback

Search

Search for Library Items Search for Lists Search for Contacts Search for a Library

Create lists, bibliographies and reviews: or

Cite/Export

Cite/Export

Copy a citation

APA (6th ed.)

Chicago (Author-Date, 15th ed.)

Harvard (18th ed.)

MLA (7th ed.)

Turabian (6th ed.)

Export a citation
Export to RefWorks Export to EndNote Export to EasyBib Cancel
Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.
Print
E-mail

E-mail

All fields are required.

The E-mail Address(es) field is required. Please enter recipient e-mail address(es).

The E-mail Address(es) you entered is(are) not in a valid format. Please re-enter recipient e-mail address(es).

You may send this item to up to five recipients.
Enter recipient e-mail address(es): Separate up to five addresses with commas (,)
The name field is required. Please enter your name.
Enter your name: Subject:
The E-mail message field is required. Please enter the message.
E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/50422945 Title: Chinese economic transition and international marketing strategy Author: Ilan Alon Publisher: Westport, Conn. : Praeger, 2003. ISBN/ISSN: 1567205879 9781567205879 OCLC:50422945

The ReCaptcha terms you entered were incorrect. Please try to match the 2 words shown in the window, or try the audio version.

Cancel
Share
Permalink

Permalink

Copy this URL to link to this page:

Write a review
Rate this item:
- 1
- 2
- 3
- 4
- 5

Chinese economic transition and international marketing strategy

Preview this item

Chinese economic transition and international marketing strategy

Author:	Ilan Alon
Publisher:	Westport, Conn. : Praeger, 2003.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

Borrow / obtain a copy

Find a copy in the library

Finding libraries that hold this item...

Details

Additional Physical Format:	Online version: Chinese economic transition and international marketing strategy. Westport, Conn. : Praeger, 2003 (OCoLC)647112188
Document Type:	Book
All Authors / Contributors:	Ilan Alon Find more information about:
ISBN:	1567205879 9781567205879
OCLC Number:	50422945
Description:	xxvii, 322 p. : ill. ; 24 cm.
Contents:	Foreword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries -- Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick -- The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu.
Responsibility:	edited by Ilan Alon ; foreword by Shaomin Li.

Reviews

User-contributed reviews

You:	Sign In \| Register \| My WorldCat \| My Lists \| My Watchlist \| My Reviews \| My Tags \| My Saved Searches
WorldCat:	Home \| About \| Help \| Get E-mail Updates \| Feedback \| Search

More like this

Subjects

User lists

Similar Items