详细书目
| 附加的形体格式: | Online version: Chinese economic transition and international marketing strategy. Westport, Conn. : Praeger, 2003 (OCoLC)647112188 |
|---|---|
| 文件类型: | 书 |
| 所有的著者/提供者: |
Ilan Alon |
| ISBN: | 1567205879 9781567205879 |
| OCLC号码: | 50422945 |
| 描述: | xxvii, 322 p. : ill. ; 24 cm. |
| 内容: | Foreword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries -- Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick -- The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu. |
| 责任: | edited by Ilan Alon ; foreword by Shaomin Li. |
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相似资料
相关主题:(8)
- China -- Economic conditions -- 1976-2000.
- China -- Economic policy -- 1976-2000.
- Mixed economy -- China.
- International business enterprises -- Law and legislation -- China.
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- Internationales Marketing
- Aufsatzsammlung
- China
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- OKchina_economic conditions_22(250 资料)
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