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Chinese economic transition and international marketing strategy

著者: Ilan Alon
出版商: Westport, Conn. : Praeger, 2003.
版本/格式:   图书 : 英语查看所有的版本和格式
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附加的形体格式: Online version:
Chinese economic transition and international marketing strategy.
Westport, Conn. : Praeger, 2003
(OCoLC)647112188
文件类型:
所有的著者/提供者: Ilan Alon
ISBN: 1567205879 9781567205879
OCLC号码: 50422945
描述: xxvii, 322 p. : ill. ; 24 cm.
内容: Foreword: China's Greatest Leap Forward / Shaomin Li --
Introduction / Ilan Alon --
International Marketing in China --
International Market Entry into China / David Reid --
Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li --
A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru --
Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang --
Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang --
The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts --
Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu --
Development and Competition in Selected Industries --
Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick --
The New Jewelry: Cell Phones in China / David Reid --
The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu --
Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell --
Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He --
The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi --
The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris --
The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu.
责任: edited by Ilan Alon ; foreword by Shaomin Li.

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