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CIM Coursebook Marketing Fundamentals 07/08 : 07/08 Edition.

Author: Geoff Lancaster; Frank Withey
Publisher: Burlington : Elsevier Science & Technology, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lancaster, Geoff.
CIM Coursebook Marketing Fundamentals 07/08 : 07/08 Edition.
Burlington : Elsevier Science & Technology, ©2007
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Geoff Lancaster; Frank Withey
ISBN: 9780080561141 0080561144
OCLC Number: 699474025
Description: 1 online resource (405 pages)
Contents: Front Cover; Marketing Fundamentals 2007-2008; Copyright Page; Table of Contents; Preface Welcome to the CIM coursebooks; Unit 1 The development of marketing and marketing orientation; Unit 2 Marketing planning and budgeting; Unit 3 The marketing mix and related tools: overview and issues; Unit 4 The marketing mix: product; Unit 5 The marketing mix: price; Unit 6 The marketing mix: place; Unit 7 The marketing mix: promotion; Unit 8 The marketing mix: people, service, customer care and customer relationship management (CRM). Unit 9 Marketing in context: further and future issues, integrating the marketing mixAppendices; Index.

Abstract:

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be acces.

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