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The CIM marketing dictionary

Author: Norman A Hart; Chartered Institute of Marketing.; CAM Foundation.
Publisher: Oxford : Butterworth-Heinemann, 1996.
Series: Marketing series.
Edition/Format:   Print book : English : 5th ed.View all editions and formats
Database:WorldCat
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Genre/Form: Dictionaries
Document Type: Book
All Authors / Contributors: Norman A Hart; Chartered Institute of Marketing.; CAM Foundation.
ISBN: 0750623462 9780750623469
OCLC Number: 60265350
Notes: Published on behalf of The Chartered Institute of Marketing and The Cam Foundation.
Credits: Published on behalf of The Chartered Institute of Marketing and The Cam Foundation.
Description: 321 p. ; 22 cm.
Series Title: Marketing series.
Responsibility: Norman A. Hart.

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