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The CIM marketing dictionary

Author: Norman A Hart; Chartered Institute of Marketing.; CAM Foundation.
Publisher: Oxford : Butterworth-Heinemann, 1996.
Series: Marketing series.
Edition/Format:   Print book : English : 5th ed.View all editions and formats
Summary:

Containing over 3,000 terms, this dictionary spans a range of modern marketing and associated terminology. It is intended for marketing professionals including marketing managers and directors,  Read more...

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Genre/Form: Dictionaries
Document Type: Book
All Authors / Contributors: Norman A Hart; Chartered Institute of Marketing.; CAM Foundation.
ISBN: 0750623462 9780750623469
OCLC Number: 60265350
Notes: Published on behalf of The Chartered Institute of Marketing and The Cam Foundation.
Credits: Published on behalf of The Chartered Institute of Marketing and The Cam Foundation.
Description: 321 pages ; 22 cm.
Contents: Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law
Series Title: Marketing series.
Responsibility: Norman A. Hart.

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'This is an excellent dictionary which combines the classic virtues of comprehensiveness and clarity of expression. The dictionary's wide ranging and up to date entries will make it an invaluable Read more...

 
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