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CIM Post-grad Diploma.

Author: BPP Learning Media
Publisher: London : BPP Learning Media, 2012.
Series: CIM.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
A core text book for the CIM Qualification.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BPP Learning Media
ISBN: 9781445376257 1445376253 9780751791549 0751791547
OCLC Number: 826853875
Description: 1 online resource (361 pages).
Contents: Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Chartered Postgraduate Diploma Syllabus; Unit characteristics --
Managing Corporate Reputation; Overarching learning outcomes; Part 1 --
Understanding the nature and characteristics of reputational management (weighting 25%); SECTION 1 --
Developing the rationale for managing corporate reputation; SECTION 2 --
Determining the scope of corporate reputation; Part 2 --
Managing the dimensions of an organisation's reputation (weighting 25%). SECTION 1 --
Understanding the current corporate reputationSECTION 2 --
Developing corporate brands; Part 3 --
Developing effective corporate communications (weighting 50%); SECTION 1 --
Determining the dimensions of corporate communication; SECTION 2 --
Corporate communication strategies and methods; 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal Study Plan; Content chapter coverage plan; Chapter 1 Managing corporate reputation; Introduction; Topic list; Syllabus reference; 1 What is corporate reputation management? 1.1 Corporate reputation management1.2 Development of reputation management as a discipline; 1.3 Reputation management in different contexts; 2 Reputation, image and identity; 2.1 Corporate identity; 2.2 Corporate image; 2.3 Corporate reputation; 2.4 How identity, image and reputation relate; 2.5 Expression + promise> impression + evaluation; 2.6 Personality> identity> image; 2.7 Identity> image> reputation; 2.8 Building blocks of reputation management; 3 Why manage corporate reputation?; 3.1 Financial performance; 3.2 Managing shareholder value; 3.3 Improved competitiveness. 3.4 Employer branding and employee satisfaction4 What makes a 'good reputation'?; 4.1 Credibility; 4.2 Trustworthiness; 4.3 Reliability; 4.4 Responsibility; 4.5 Creating a strong, sustainable and positive reputation; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Influences on corporate reputation; Introduction; Topic list; Syllabus reference; 1 How are reputations formed?; 1.1 Forces that can influence reputation; 1.2 From the inside out; 1.3 In the eye of the beholder; 2 External influences on corporate reputation. 2.1 Forces that can influence reputation2.2 Country-of-origin effects; 2.3 Industry-wide forces; 2.4 Community-based forces; 3 Internal influences on corporate reputation; 3.1 Corporate resources; 3.2 Vision, mission and strategy; 4 Relational influences on corporate reputation; 4.1 Competitive and collaborative strategies; 4.2 Mergers and acquisitions; 4.3 Re-positioning; 4.4 Summary; 5 Overviews of corporate reputation management; 5.1 The reputation paradigm; 5.2 The corporate marketing mix; 5.3 Reputational gaps --
current and potential influence; Chapter Round up; Further Reading.
Series Title: CIM.

Abstract:

Suitable for exams until December 2017  Read more...

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