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CIM Revision Cards : Customer Communications in Marketing 04/05.

Author: Marketing Knowledge
Publisher: Burlington : Elsevier, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marketing Knowledge
ISBN: 9780080546667 0080546668
OCLC Number: 437182841
Description: 1 online resource (127 pages)
Contents: CIM Revision Cards: Customer Communications in Marketing; Table of Contents; Preface; Introduction to Customer Communications; Buying Behaviour; The Communication Process; Verbal Communications & ndash; Theory and Methods; Written Communication Formats; Using Statistical Data and Visual Information; The Promotional Mix & ndash; Below the Line; The Promotional Mix & ndash; Above the Line; The Role of Information Communication Technology (ICT); Customer Service and Customer Care.

Abstract:

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displ.

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