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CIM Revision Cards : Marketing Communications 04/05.

Author: Marketing Knowledge
Publisher: Burlington : Elsevier, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marketing Knowledge
ISBN: 9780080546674 0080546676
OCLC Number: 437182846
Description: 1 online resource (110 pages)
Contents: CIM Revision Cards: Marketing Communications; Table of Contents; Preface; Introduction to Marketing Communications; Marketing Communication Mixes; The Marketing Communications Industry; Relationships and Marketing Communications; Marketing Channels; Communication Strategies and Planning; Media; Evaluating Communications Effectiveness.

Abstract:

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displ.

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