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Classics in consumer behavior : selected readings together with the authors' own retrospective comments

Author: Louis E Boone
Publisher: Tulsa, Okla. : PPC Books, 1977.
Series: PPC marketing series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Louis E Boone
ISBN: 0878140301 9780878140305
OCLC Number: 3380545
Description: xi, 441 p. : ill. ; 23 cm.
Series Title: PPC marketing series.
Responsibility: [compiled by] Louis E. Boone.

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