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Claves de la campaña electoral 1989

Author: Rosendo Fraga; Marisa Szmukler
Publisher: Buenos Aires : Editorial Centro de Estudios Unión para la Nueva Mayoria, 1989.
Series: Colección Análisis político, 1.
Edition/Format:   Print book : Spanish : 1. edView all editions and formats
Summary:
"Argentine electoral compaigning seldom uses television debates, telephone banks, or mass mailings. But radio and television ads are heavily used, as are opinion surveys. Carlos Menem was very effective with his automobile caravan, the 'Menemovil,' which brought him into direct contact with the voters. Interesting look at Argentine campaign styles and techniques of 'image-building.'"--Handbook of Latin American  Read more...
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Additional Physical Format: Online version:
Fraga, Rosendo.
Claves de la campaña electoral 1989.
Buenos Aires : Editorial Centro de Estudios Unión para la Nueva Mayoria, 1989
(OCoLC)656684190
Document Type: Book
All Authors / Contributors: Rosendo Fraga; Marisa Szmukler
ISBN: 9509947008 9789509947009
OCLC Number: 21913344
Description: 155 pages ; 20 cm.
Series Title: Colección Análisis político, 1.
Responsibility: Rosendo Fraga ; con la colaboración de Marisa Szmukler.

Abstract:

"Argentine electoral compaigning seldom uses television debates, telephone banks, or mass mailings. But radio and television ads are heavily used, as are opinion surveys. Carlos Menem was very effective with his automobile caravan, the 'Menemovil,' which brought him into direct contact with the voters. Interesting look at Argentine campaign styles and techniques of 'image-building.'"--Handbook of Latin American Studies, v. 57.

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