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Clean car wars : how Honda and Toyota are winning the battle of the eco-friendly autos

Author: Yōzō Hasegawa; Tony Kimm
Publisher: Singapore : John Wiley & Sons (Asia), 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
As the American Big Two, GM & Ford, continue to lose market share in the world, Japan's leading auto-makers--Toyota and Honda--are expanding their global share and increasing their profits by presenting high-quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry.  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Yōzō Hasegawa; Tony Kimm
ISBN: 9780470823293 0470823291
OCLC Number: 226381385
Description: x, 189 pages : illustrations ; 23 cm
Contents: Preface --
Introduction. Green technology to drive market dominance --
The Yaegashi bond shock --
Europe and the big three respond --
1. Toyota launches the hybrid age --
The twenty-first-century passenger car --
Sakichi Toyoda's challenge --
The Prius is born --
The new Prius --
Troubleshooting the Prius --
2. Honda's green offensive --
Fukui gives chase to Toyota --
Honda's green legacy --
Beaten to the punch --
Restoring Honda's cachet --
3. The West strikes back --
GM, Ford show their mettle --
Daimler's diesel response --
The history of the diesel engine --
Renault-Nissan weighs options --
4. Other green alternatives --
The promise of bioethanol --
Running on natural gas --
The electric car --
Related fronts I (batteries) --
Related fronts II (dies, motors, components) --
Tokyo Motor Show 2007 --
5. Winning strategies --
The Chinese battlefront --
The Toyota "Meme" --
Soichiro Honda's dream --
Conclusion --
Bibliography --
Index.
Other Titles: Kurīn kā wōzu.
How Honda and Toyota are winning the battle of the eco-friendly autos
Responsibility: Yozo Hasegawa ; translated by Tony Kimm.
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Abstract:

One of the major contributors to global warming is car exhaust emissions. As governments slowly begin to legislate against emissions, the car manufacturers are gearing up to provide 'clean' cars.  Read more...

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