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The CLIA guide to the cruise industry

Author: Marc Mancini; Cruise Lines International Association.
Publisher: Clifton Park, NY : Delmar Pub, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This textbook is designed to support CLIA's certification program.
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Genre/Form: Textbooks
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marc Mancini; Cruise Lines International Association.
ISBN: 9781111130893 1111130892
OCLC Number: 548607429
Description: xi, 242 pages : color illustrations ; 28 cm
Contents: Who cruises and why --
The anatomy of a cruise ship --
The cruise experience --
Who's who in cruising --
The pre-, post-, and off-ship cruise experience --
The geography of cruising --
Profiling the lines --
Selling cruises --
Cruise marketing, groups, and incentives.
Other Titles: Guide to the cruise industry
Responsibility: Marc Mancini.
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Abstract:

An official book of the Cruise Lines International Association (CLIA), to which 90 percent of the world's cruise lines belong. It blends definitions statistics, anecdotes, observations, and examples  Read more...

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Preface 1. INTRODUCTION. Definitions and Beginnings. The Arrival of Leisure Sailing. The Luxury Palaces. The Birth of Contemporary Cruising. Modern Cruising Develops. Cruising Today. Questions for Read more...

 
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