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Clicks, bricks & brands

Author: Martin Lindstrom
Publisher: South Yarra, Vic. : Hardie Grant Books, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? Australia's most respected Internet  Read more...

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Document Type: Book
All Authors / Contributors: Martin Lindstrom
ISBN: 1876719435 9781876719432
OCLC Number: 48129705
Notes: Cover subtitle: The marriage of online and offline business.
"The world's first DualBook"--Cover.
"With Don Peppers & Martha Rogers"--Cover.
Description: xv, 301 pages : illustrations ; 24 cm
Responsibility: Martin Lindstrom.

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