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The cluetrain manifesto : the end of business as usual

Autore: Rick Levine
Editore: Cambridge, Mass. : Perseus Books, ©2000.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.
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Informazioni aggiuntive sul formato: Online version:
Cluetrain manifesto.
Cambridge, Mass. : Perseus Books, ©2000
(OCoLC)647061441
Tipo documento: Book
Tutti gli autori / Collaboratori: Rick Levine
ISBN: 0738202444 9780738202440 0738204315 9780738204314
Numero OCLC: 43343853
Descrizione: xxii, 190 pages ; 25 cm
Contenuti: The cluetrain manifesto --
Introduction --
Internet apocalypso / Christopher Locke --
The longing / David Weinberger --
Talk is cheap / Rick Levine --
Markets are conversations / Doc Searls and David Weinberger --
The hyperlinked organization / David Weinberger --
EZ answers / Christopher Locke and David Weinberger --
Post-apocalypso / Christopher Locke.
Responsabilità: Rick Levine [and others].
Maggiori informazioni:

Abstract:

Four of the liveliest personalities on the Web present a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire.  Per saperne di più…

Note:

da bobrobboy (Utente WorldCat su 2007-11-30)

The book is now free on the web at www.cluetrain.com.

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