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The cluetrain manifesto : the end of business as usual

Author: Rick Levine
Publisher: Cambridge, Mass. : Perseus Books, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.
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Additional Physical Format: Online version:
Cluetrain manifesto.
Cambridge, Mass. : Perseus Books, ©2000
(OCoLC)647061441
Document Type: Book
All Authors / Contributors: Rick Levine
ISBN: 0738202444 9780738202440 0738204315 9780738204314
OCLC Number: 43343853
Description: xxii, 190 pages ; 25 cm
Contents: The cluetrain manifesto --
Introduction --
Internet apocalypso / Christopher Locke --
The longing / David Weinberger --
Talk is cheap / Rick Levine --
Markets are conversations / Doc Searls and David Weinberger --
The hyperlinked organization / David Weinberger --
EZ answers / Christopher Locke and David Weinberger --
Post-apocalypso / Christopher Locke.
Responsibility: Rick Levine [and others].
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Abstract:

Written by four of the liveliest voices on the Web, this stunning tapestry of anecdotes, object lessons, parodies, war stories and suggestions is aimed at showing what it will take to survive and  Read more...

Notes:

by bobrobboy (WorldCat user on 2007-11-30)

The book is now free on the web at www.cluetrain.com.

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