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| Additional Physical Format: | Online version: Cluetrain manifesto. Cambridge, Mass. : Perseus Books, c2000 (OCoLC)647061441 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Rick Levine; et al |
| ISBN: | 0738202444 9780738202440 0738204315 9780738204314 |
| OCLC Number: | 43343853 |
| Description: | xxii, 190 p. ; 25 cm. |
| Contents: | The cluetrain manifesto -- Introduction -- Internet apocalypso / Christopher Locke -- The longing / David Weinberger -- Talk is cheap / Rick Levine -- Markets are conversations / Doc Searls and David Weinberger -- The hyperlinked organization / David Weinberger -- EZ answers / Christopher Locke and David Weinberger -- Post-apocalypso / Christopher Locke. |
| Responsibility: | Rick Levine ... [et al.]. |
| More information: |
Abstract:
Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.
Notes:
by
bobrobboy (WorldCat user on 2007-11-30)
The book is now free on the web at www.cluetrain.com.
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Similar Items
Related Subjects:(16)
- Electronic commerce -- Social aspects.
- Customer relations -- Technological innovations.
- Internet marketing.
- Intranets (Computer networks)
- Corporate culture.
- Information superhighway -- Economic aspects.
- Commerce électronique -- Aspect social.
- Relations avec la clientèle -- Innovations.
- Marketing sur Internet.
- Intranets.
- Culture d'entreprise.
- Autoroutes électroniques -- Aspect économique.
- E-commerce.
- Internet.
- Unternehmen.
- Electronic commerce.
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