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The Cluetrain Manifesto : the end of business as usual

Author: Rick Levine; Christopher Locke; Doc Searls; David Weinberger; et al
Publisher: London [etc.] : Pearson Education, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.

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Document Type: Book
All Authors / Contributors: Rick Levine; Christopher Locke; Doc Searls; David Weinberger; et al
ISBN: 0273650238 9780273650232
OCLC Number: 636253200
Description: XXV, 188 S.
Responsibility: Rick Levine...[et al.].

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More Reviews (As if you needed any more encourgement to read this book!) "These roublemakers are going to get what they deserve - a hug and enthusiastic following." Esther Dyson, Chairman, EDventure Read more...

 
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