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Détails
| Format : | Livre |
|---|---|
| Tous les auteurs / collaborateurs : |
Rick Levine; et al |
| ISBN : | 9780465018659 0465018653 |
| Numéro OCLC : | 268796388 |
| Notes : | Includes index. |
| Description : | xxi, 298 p. ; 25 cm. |
| Contenu : | Foreword / by Thomas Petzinger, Jr. -- The cluetrain manifesto: 95 theses for the people of earth: the web site that started it all -- Introduction -- Introduction to the tenth anniversary edition: the end? of business? as usual? / David Weinberger -- Markets are relationships / Doc Searls -- But how does it taste? / Rick Levine -- Obedient poodles for God and country / Chris Locke -- In defense of optimism / David Weinberger -- Internet apocalypso / Christopher Locke -- The longing / David Weinberger -- Talk is cheap / Rick Levine -- Markets are conversations / Doc Searls and David Weinberger -- The hyperlinked organization / David Weinberger -- EZ answers / Christopher Locke and David Weinberger -- Post-apocalypso / Christopher Locke -- Journalism as a conversation / Dan Gillmor -- How Lego caught the Cluetrain / Jake McKee -- Cluetrain in the cubicle / J.P. Rangaswami. |
| Responsabilité : | Rick Levine ... [et al.]. |
Résumé :
Critiques
Synopsis de l’éditeur
"Fast Company"
"You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril."
"Wall Street Journal"
"The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual."
"Multichannel Merchant"
"A book written early enough to not even contain the word 'blog, ' but more relevant now than ever."
"The Gazette" (Montreal)
"The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors."
"Library Journal"
"A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have."
"The Star" (South Africa)
"Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed...Well into the first de
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Sujets associés :(6)
- Electronic commerce -- Social aspects.
- Customer relations -- Technological innovations.
- Internet marketing.
- Intranets (Computer networks)
- Corporate culture.
- Information superhighway -- Economic aspects.
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