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The cluetrain manifesto

Author: Rick Levine
Publisher: New York : Basic Books, 2009.
Edition/Format:   Print book : English : 10th anniversary edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Rick Levine
ISBN: 9780465018659 0465018653
OCLC Number: 268796388
Notes: Includes index.
Description: xxi, 298 pages ; 25 cm
Contents: Foreword / by Thomas Petzinger, Jr. --
The cluetrain manifesto: 95 theses for the people of earth: the web site that started it all --
Introduction --
Introduction to the tenth anniversary edition: the end? of business? as usual? / David Weinberger --
Markets are relationships / Doc Searls --
But how does it taste? / Rick Levine --
Obedient poodles for God and country / Chris Locke --
In defense of optimism / David Weinberger --
Internet apocalypso / Christopher Locke --
The longing / David Weinberger --
Talk is cheap / Rick Levine --
Markets are conversations / Doc Searls and David Weinberger --
The hyperlinked organization / David Weinberger --
EZ answers / Christopher Locke and David Weinberger --
Post-apocalypso / Christopher Locke --
Journalism as a conversation / Dan Gillmor --
How Lego caught the Cluetrain / Jake McKee --
Cluetrain in the cubicle / J.P. Rangaswami.
Responsibility: Rick Levine [and others].

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Suitable for those interested in the Internet and e-commerce, and for those businesses who are navigating the topography of the wired marketplace, this book shows how business gets done in America  Read more...

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<i><b>Fast Company</b></i> "You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril." <i><b>Wall Street Journal</b> Read more...

 
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