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Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt

Author: Frank Huber
Publisher: Lohmar ; Köln : Eul, 2009.
Series: Reihe Marketing, Bd. 42.
Edition/Format:   Print book : German : 1. Aufl
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Frank Huber
ISBN: 9783899367980 3899367987
OCLC Number: 428822271
Notes: Literaturverz. S. 169 - 196.
Description: XII, 196 S. : graph. Darst. ; 21 cm, 302 gr.
Series Title: Reihe Marketing, Bd. 42.
Responsibility: Frank Huber ...

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