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Co-opetition : 1. a revolutionary mindset that combines competition and cooperation in the marketplace ; 2. the game theory strategy that's changing the game of business

Author: Barry Nalebuff; Adam Brandenburger
Publisher: London : HarperCollinsBusiness, 1996
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American  Read more...

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Document Type: Book
All Authors / Contributors: Barry Nalebuff; Adam Brandenburger
ISBN: 0006387241 9780006387244
OCLC Number: 53193968
Description: xiii, 287 pages, illustrations ; 20 cm
Responsibility: [Barry J. Nalebuff and Adam M. Brandenburger].

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