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Co-opetition

Auteur: Adam Brandenburger; Barry Nalebuff
Uitgever: New York : Doubleday, 1996.
Editie/Formaat:   Print book : Engels : 1st edAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J.
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Details

Aanvullende fysieke materiaalsoort: Online version:
Brandenburger, Adam.
Co-opetition.
New York : Doubleday, 1996
(OCoLC)646968156
Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: Adam Brandenburger; Barry Nalebuff
ISBN: 0385479492 9780385479493 0385479506 9780385479509 0006387241 9780006387244
OCLC-nummer: 34077333
Opmerkingen: "A Currency Book."
"A revolutionary mindset that redefines competition and cooperation in the marketplace ... The game theory strategy that's changing the game of business."
Beschrijving: xiv, 290 pages : illustrations ; 25 cm
Inhoud: 1. War and Peace --
2. Co-opetition --
3. Game Theory --
How to Change the Game --
4. Players --
5. Added Values --
6. Rules --
7. Tactics --
8. Scope --
9. Being Ready for Change.
Verantwoordelijkheid: Adam M. Brandenburger and Barry J. Nalebuff.
Meer informatie:

Fragment:

This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American  Meer lezen...

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