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Coca-Cola : the real story behind the real thing

Author: CNBC (Television network); Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2012], ©2009.
Edition/Format:   eVideo : EnglishView all editions and formats
Summary:
With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in  Read more...
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Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
CNBC (Television network), 2009
Material Type: Internet resource, Videorecording
Document Type: Internet Resource, Visual material
All Authors / Contributors: CNBC (Television network); Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 794939122
Language Note: Closed-captioned.
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on January 20, 2012.
Title from distributor's description.
Target Audience: 6 & up.
Description: 1 streaming video file (56 min.) : sound, color, digital file
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Introduction: Coca-Cola: The Real Story Behind the Real Thing (1:42) --
Marketing is Paramount (2:16) --
I'd Like to Teach the World to Sing (2:21) --
The Anti-Soda Backlash (1:39) --
The Contour Bottle (2:26) --
Coke Belongs to the American People (2:52) --
Coke's Ingredients (1:59) --
The Company's Greatest Leader (1:59) --
The Pepsi Challenge (2:22) --
Delivering Coke in South Africa (2:04) --
Coke Prospers in Africa (1:57) --
Coke is Part of the Journey (2:00) --
Untapped Potential (2:16) --
Ozarks Coca-Cola Bottling Company (2:27) --
The Coca-Cola Company Doesn't Make Coke (2:08) --
Coke and its Bottlers (1:57) --
Battling to Control Cost (1:32) --
The Freestyle Jet Machine (2:43) --
The Next Big Thing (2:00) --
Choice Is It (1:42) --
Credits: Coca-Cola: The Real Story Behind the Real Thing (0:45).
Other Titles: Real story behind the real thing
Responsibility: CNBC (Television network).

Abstract:

With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry.

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