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Coercion : why we listen to what "they" say

Author: Douglas Rushkoff
Publisher: New York : Riverhead, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling."--BOOK JACKET. "Who, exactly, are "they"? And why do we listen to them?"--BOOK JACKET. "Douglas Rushkoff argues that we each have our own
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Additional Physical Format: Online version:
Rushkoff, Douglas.
Coercion.
New York : Riverhead, ©1999
(OCoLC)607383266
Online version:
Rushkoff, Douglas.
Coercion.
New York : Riverhead, ©1999
(OCoLC)607856190
Document Type: Book
All Authors / Contributors: Douglas Rushkoff
ISBN: 1573221155 9781573221153 157322829X 9781573228299
OCLC Number: 40734928
Description: 321 pages ; 24 cm
Contents: They say --
Hand-to-hand --
Atmospherics --
Spectacle --
Public relations --
Advertising --
Pyramids --
Vitual marketing --
Buyer's remorse.
Responsibility: Douglas Rushkoff.

Abstract:

"They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling."--BOOK JACKET. "Who, exactly, are "they"? And why do we listen to them?"--BOOK JACKET. "Douglas Rushkoff argues that we each have our own "theys"--bosses, pundits, authorities, both real and imaginary - whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move. It has already been decided on our behalf, and in our best interests. Or so we hope."--Jacket.

"Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us."--Jacket.

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