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A cognitive psychology of mass communication

Author: Richard Jackson Harris
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1999.
Series: LEA's communication series.
Edition/Format:   Book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Richard Jackson Harris
ISBN: 080583088X 9780805830880
OCLC Number: 40298274
Description: xvii, 337 p. ; 24 cm.
Contents: Mass communication in society : the textbook for our lives --
Research and theory in mass communication : how we study media scientifically --
Portrayals of groups : distorted social mirrors --
Advertising : food (and everything else) for thought --
Communication of values : media as parent and priest --
Sports : marriage of convenience or conquest by television? --
News : setting the agenda about the world --
Politics : using news and advertising to win elections --
Violence : does all that mayhem matter? --
Sex : turning on, turning nasty --
Prosocial media : helpful media helping people --
Living constructively with media : taking charge in the new millennium.
Series Title: LEA's communication series.
Responsibility: Richard Jackson Harris.
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