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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Richard Jackson Harris |
| ISBN: | 080583088X 9780805830880 |
| OCLC Number: | 40298274 |
| Description: | xvii, 337 p. ; 24 cm. |
| Contents: | Mass communication in society : the textbook for our lives -- Research and theory in mass communication : how we study media scientifically -- Portrayals of groups : distorted social mirrors -- Advertising : food (and everything else) for thought -- Communication of values : media as parent and priest -- Sports : marriage of convenience or conquest by television? -- News : setting the agenda about the world -- Politics : using news and advertising to win elections -- Violence : does all that mayhem matter? -- Sex : turning on, turning nasty -- Prosocial media : helpful media helping people -- Living constructively with media : taking charge in the new millennium. |
| Series Title: | LEA's communication series. |
| Responsibility: | Richard Jackson Harris. |
| More information: |
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