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A cognitive psychology of mass communication

Author: Richard Jackson Harris
Publisher: Mahwah, N.J. : L. Erlbaum Associates, ©2004.
Series: LEA's communication series.
Edition/Format:   Book : English : 4th edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard Jackson Harris
ISBN: 0805846603 9780805846607
OCLC Number: 54460692
Description: xx, 464 p. ; 24 cm.
Contents: Mass communication in society : swimming in the media sea --
Research and theory in mass communication : how we study media scientifically --
Media portrayals of groups : distorted social mirrors --
Advertising and marketing : baiting, catching, and reeling us in --
Children and media : more than just little adults --
Sports and music : emotion in high gear --
News : setting the agenda about the world --
Politics : using news and advertising to win elections --
Violence : watching all that mayhem really matters --
Sex : pornography, innuendo, and rape as a turn-on --
Teaching values and health : media as parent, priest, physician, and moral arbiter --
Handling media : living with new technologies and communicating about media.
Series Title: LEA's communication series.
Responsibility: Richard Jackson Harris.
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