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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Richard Jackson Harris |
| ISBN: | 0805846603 9780805846607 |
| OCLC Number: | 54460692 |
| Description: | xx, 464 p. ; 24 cm. |
| Contents: | Mass communication in society : swimming in the media sea -- Research and theory in mass communication : how we study media scientifically -- Media portrayals of groups : distorted social mirrors -- Advertising and marketing : baiting, catching, and reeling us in -- Children and media : more than just little adults -- Sports and music : emotion in high gear -- News : setting the agenda about the world -- Politics : using news and advertising to win elections -- Violence : watching all that mayhem really matters -- Sex : pornography, innuendo, and rape as a turn-on -- Teaching values and health : media as parent, priest, physician, and moral arbiter -- Handling media : living with new technologies and communicating about media. |
| Series Title: | LEA's communication series. |
| Responsibility: | Richard Jackson Harris. |
| More information: |
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