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A cognitive psychology of mass communication

著者: Richard Jackson Harris
出版商: Mahwah, N.J. : L. Erlbaum Associates, ©2004.
丛书: LEA's communication series.
版本/格式:   图书 : 英语 : 4th ed查看所有的版本和格式
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Richard Jackson Harris
ISBN: 0805846603 9780805846607
OCLC号码: 54460692
描述: xx, 464 p. ; 24 cm.
内容: Mass communication in society : swimming in the media sea --
Research and theory in mass communication : how we study media scientifically --
Media portrayals of groups : distorted social mirrors --
Advertising and marketing : baiting, catching, and reeling us in --
Children and media : more than just little adults --
Sports and music : emotion in high gear --
News : setting the agenda about the world --
Politics : using news and advertising to win elections --
Violence : watching all that mayhem really matters --
Sex : pornography, innuendo, and rape as a turn-on --
Teaching values and health : media as parent, priest, physician, and moral arbiter --
Handling media : living with new technologies and communicating about media.
丛书名: LEA's communication series.
责任: Richard Jackson Harris.
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