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Cold-calling for chickens

Author: Bob Etherington
Publisher: London : Marshall Cavendish : Cyan Communications, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
?Cold calling? - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing.?Put me in front of a customer and I can persuade them to buy anything ... just don't ask me to cold call!!? Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Etherington, Bob.
Cold calling for chickens.
London : Cyan, 2006
(OCoLC)64748215
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bob Etherington
ISBN: 9789814312080 9814312088
OCLC Number: 243598908
Notes: Title from title screen.
Description: 1 online resource (148 pages)
Responsibility: by Bob Etherington.

Abstract:

?Cold calling? - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing.?Put me in front of a customer and I can persuade them to buy anything ... just don't ask me to cold call!!? Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.

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