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Collaborating with customers to innovate : conceiving and marketing products in the networking age

Author: Emanuela Prandelli; Mohanbir Swahney; Gianmario Verona
Publisher: Cheltenham, Glos, UK ; Northampton, MA : Edward Elgar, ©2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. This book states how internet created the problem of an increasing need for innovation in a context where information is transparent, competitors are just one click away, and product lifecycles are shrinking.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Prandelli, Emanuela.
Collaborating with customers to innovate.
Cheltenham, Glos, UK ; Northampton, MA : Edward Elgar, ©2008
(DLC) 2008927975
(OCoLC)220005138
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Emanuela Prandelli; Mohanbir Swahney; Gianmario Verona
ISBN: 9781848442917 1848442912 1281779865 9781281779861
OCLC Number: 426526401
Description: 1 online resource (xii, 161 pages)
Contents: An increasing need for innovation --
The promise of collaborative innovation --
Tools for collaborative innovation --
Managing an integrated portfolio of tools for collaborative innovation --
From collaborative to distributed innovation --
Virtual communities --
Virtual knowledge brokers --
Open-source systems --
Conclusions.
Responsibility: Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona.

Abstract:

Explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. This book states how internet created the problem of an  Read more...

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`Collaborating with Customers to Innovate is an excellent book for scholars. . . thanks to its robust framework and its precise links to the existing literature, I would recommend it as a required Read more...

 
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