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Collaborative customer relationship management : taking CRM to the next level ; with 7 tables

Author: Alexander H Kracklauer
Publisher: Berlin [u.a.] : Springer, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for ways to achieve and retain a competitive advantage via customer intimacy  Read more...

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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alexander H Kracklauer
ISBN: 3540002278 9783540002277
OCLC Number: 249152690
Notes: Enth. 16 Beitr.
Description: XI, 273 S : ill., graph. Darst.
Contents: 1: Customer Relationship Management: The Basics.- 1: Customer Management as the Origin of Collaborative Customer Relationship Management.- 2: What Have We Learned so Far? Making CRM Make Money - Technology Alone Won't Create Value.- 2: Collaborative Customer Relationship Management - How to Win in the Market with Joint Forces.- 3: Collaborative Customer Relationship Management (CCRM).- Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble.- 4: The Integration of Supply Chain Management and Customer Relationship Management.- Case Study: ISCRM - A Study of the Business Benefits Achieved through Integrated Supply and Customer Relationship Management.- 5: The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains.- 3: The Demand Side: Collaborative Customer Relationship and Category Management.- 6: Collaboration in CRM: Potentials and Challenges of an Individualization Based Approach.- 7: Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM.- 8: Collaborative Customer Relationship Management from a Market Research Viewpoint.- 9: Category Management: Why Now?.- 4: The Supply Side: Collaborative Planning, Forecasting and Replenishment (CPFR) as a Tool to Support CCRM.- 10: CPFR - Views and Experiences at Procter & Gamble.- 11: How to Scale Your CPFR-Pilot.- 5: What's Next? - Future of Collaborative Customer Relationship Management.- 12: New Ways of Category Management.- 13: Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops.- 6: Conclusions and Key Takeaways.- Editors.- Contributing Authors.
Responsibility: Alexander H. Kracklauer ... eds.
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From the reviews: "This is a book that offers much educational benefit to practitioners and academics alike. ... Collaborative Customer Relationship Management consists of six parts and 13 chapters, Read more...

 
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