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The collapse of distinction : stand out and move up while your competition fails

Author: Scott McKain
Publisher: Nashville : Thomas Nelson Publishers, ©2009.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:
It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to  Read more...
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Genre/Form: Electronic books
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Scott McKain
ISBN: 9781595551856 1595551859
OCLC Number: 255900224
Language Note: English.
Description: xxi, 250 pages ; 22 cm
Contents: How did we get in this mess? --
Why don't I like my work anymore? --
Avenues of differentiation --
Ebert effect --
First cornerstone: clarity --
Second cornerstone: creativity --
Third cornerstone: communication --
Fourth cornerstone: customer-experience focus --
Different is better.
Responsibility: Scott McKain.
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Abstract:

It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In this book, the author will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.

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