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A collection of cases in marketing management

Author: H Robert Dodge; William G Zikmund
Publisher: St. Paul : West Pub. Co., ©1987.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: H Robert Dodge; William G Zikmund
ISBN: 0314853138 9780314853134
OCLC Number: 15283462
Notes: Revised edition of: A Collection of outstanding cases in marketing management. c1979.
Description: xix, 344 pages ; 25 cm
Other Titles: Collection of outstanding cases in marketing management.
Responsibility: [edited by] H. Robert Dodge, William G. Zikmund.

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