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College sports Inc : how commercialism influences intercollegiate athletics

Author: Frank P Jozsa Jr
Publisher: New York, NY : Springer New York : Imprint: Springer, 2013.
Series: SpringerBriefs in economics
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
or several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and  Read more...
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Genre/Form: Online-Publikation
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank P Jozsa Jr
ISBN: 9781461449690 1461449693 9781461449683 1461449685
OCLC Number: 811398187
Notes: Business and Economics (Springer-11643).
Description: Online-Ressource.
Contents: Foreword.- Preface.- Acknowledgements.- Chapter 1: Introduction.- Chapter 2: Intercollegiate Athletics.- Chapter 3: Sports Finance.- Chapter 4: Coaches Compensation.- Chapter 5: Student-Athletes Environment.- Chapter 6: Campus Facilities.- Chapter 7: College Sports Business.- Chapter 8: Conclusion.- Appendix.- Bibliography.
Series Title: SpringerBriefs in economics
Responsibility: by Frank P. Jozsa Jr.
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Abstract:

or several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.

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