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College sports inc. : the athletic department vs [sic] the university

Author: Murray A Sperber
Publisher: New York : Henry Holt and Co., ©1990.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
This book answers the question: "How did scandal happen in intercollegiate athletics?" The author exposes the entire system -- the coaches, the athletes, and the staggering financial empires that accompany them. He also explains how coaches and athletic directors cynically run their programs for personal gain and analyzes the "Student-Athlete" charade that undermines the educational mission of many schools.
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Document Type: Book
All Authors / Contributors: Murray A Sperber
ISBN: 0805014454 9780805014457
OCLC Number: 21077769
Description: xiv, 416 pages ; 24 cm
Contents: pt. 1. Old siwash in red ink: the finances of college sports. How to become an AD & confront, ignore, or personally profit from the red ink --
Earned revenue : Ticket sales ; Guarantees ; Payouts from bowl games & tournaments ; TV ; Miscellaneous, including corporate sponsorships --
College sports revenue & the IRS --
Unearned revenue : Booster club donations ; Student fees & assessments ; State or other government support --
Salaries --
Athletic scholarships --
Travel & recruiting ; Equipment, supplies, & medicine ; Insurance ; Legal, public relations, & office costs --
Capital expenditures, debt servicing, & maintenance --
How the pot o' gold becomes the tin cup --
pt. 2. Greed city: college coaches' salaries, perks, deals, & scams. How the supply & demand for coaches defies economic gravity --
The source of the pressure on coaches to win --
The coach in motion play --
Costs to schools & athletes from the coach in motion play --
The coaches' subculture & old-boy network --
The coach as entrepreneur : Salaries, ticket deals, & summer camps ; Shoe contracts, media shows, & endorsements ; Car deals, miscellaneous freebies, & the scheduling scam --
Some modest proposals to control coaches. pt. 3. Toxic waste: recruiting wars & athletic scholarships. The NCAA's definition of athletic scholarships vs the IRS's definition of noncash payments --
The NCAA's player contracts & its agreements with professional sports --
The NCAA's college entrance requirements: trying to put the "student" in "student-athlete" --
How athletic departments recruit athletes within NCAA rules or within the contradictions in the rules --
How athletic departments recruit athletes outside the NCAA rules --
How athletic departments pay on-campus athletes: cash, free loans, jobs for jocks, hard & soft tickets --
Athletes' legal & illegal perks: jock dorms, fast cars, free credit cards, & free phone calls home & to a bail bondsman --
Athletic scholarships within the university context --
Tricks of academic aid: within NCAA rules, in the spaces between the rules, & far outside the rules --
Athletes' graduation rates: phony stats & false solutions --
Time constraints, or why most college athletes cannot also be students --
pt. 4. The NCAA: the fox in the henhouse --
Who is the NCAA --
The NCAA as empire builder, enforcer, and gambler --
The NCAA as predator: the rape of the Association of Intercollegiate Athletics for Women --
The college presidents try to reform the NCAA --
The real enemy --
pt. 5. punt the pretend. Solutions to the systemic problems in college sports.
Responsibility: Murray Sperber.

Abstract:

This book answers the question: "How did scandal happen in intercollegiate athletics?" The author exposes the entire system -- the coaches, the athletes, and the staggering financial empires that accompany them. He also explains how coaches and athletic directors cynically run their programs for personal gain and analyzes the "Student-Athlete" charade that undermines the educational mission of many schools.

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