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The Colonel comes to Japan

Author: John Nathan; WGBH (Television station : Boston, Mass.); Learning Corporation of America.; MTI Teleprograms Inc.
Publisher: New York : Learning Corp. of America ; Northbrook, Ill. : MTI Teleprograms [distributor], 1981.
Series: Enterprise (WGBH (Television station : Boston, Mass.))
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Summary:
Hosted by Eric Sevareid, this program shows the marketing techniques used by the American fast-food company, Kentucky Fried Chicken, to meet the needs and expectations of Japanese consumers and Japanese business practices when it opens its franchises there.
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Genre/Form: Documentary television programs
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: John Nathan; WGBH (Television station : Boston, Mass.); Learning Corporation of America.; MTI Teleprograms Inc.
OCLC Number: 12819691
Notes: Issued also as motion picture.
Credits: Executive producer, Zvi Dor-Ner ; camera, M. Kaneko, ; graphics and music, Gene Mackles ; editor, Jay Miracle.
Performer(s): Host, Eric Sevareid.
Description: 1 videocassette (VHS) (28 min.) : sound, color ; 1/2 in. + 1 guide.
Series Title: Enterprise (WGBH (Television station : Boston, Mass.))
Responsibility: WGBH-TV ; produced, written & directed by John Nathan.

Abstract:

Hosted by Eric Sevareid, this program shows the marketing techniques used by the American fast-food company, Kentucky Fried Chicken, to meet the needs and expectations of Japanese consumers and Japanese business practices when it opens its franchises there.

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