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The colonel comes to Japan

Author: John NathanEric SevareidLoy WestonWGBH Educational Foundation.Nihon Hōsō Kyōkai.All authors
Publisher: New York : LCA Video/Films, ©1981.
Series: Enterprise
Edition/Format:   Film : Film   Visual material : EnglishView all editions and formats
Summary:
When an American company sets up shop abroad, particularly in a culture as different from our own as Japan's, special considerations must come into play -- as evidenced by this chronicle of Kentucky Fried Chicken's entry into the Japanese fast-food market. Features the new chairman of KFC Japan, Loy Weston, as he shapes internal attitudes and marketing techniques to meet the needs and expectations of Japanese  Read more...
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Details

Genre/Form: Documentary television programs
Nonfiction television programs
Material Type: Film
Document Type: Visual material
All Authors / Contributors: John Nathan; Eric Sevareid; Loy Weston; WGBH Educational Foundation.; Nihon Hōsō Kyōkai.; LCA Video/Films.
OCLC Number: 8791635
Language Note: In English.
Notes: Film: 1000 ft.
Issued also as video recording.
Credits: Camera, M. Kaneko ; editor, Jay Miracle ; graphics & music, Gene Mackles.
Performer(s): Host: Eric Sevareid.
Interviewee: Loy Weston.
Description: 1 film reel (28 min.) : sound, color ; 16 mm.
Series Title: Enterprise
Other Titles: Enterprise (Television program)
Responsibility: WGBH Educational Foundation and NHK Japan ; produced, written and directed by John Nathan.

Abstract:

When an American company sets up shop abroad, particularly in a culture as different from our own as Japan's, special considerations must come into play -- as evidenced by this chronicle of Kentucky Fried Chicken's entry into the Japanese fast-food market. Features the new chairman of KFC Japan, Loy Weston, as he shapes internal attitudes and marketing techniques to meet the needs and expectations of Japanese consumers, business practices, and cultural differences.

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