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Color forecasting : a survey of international color marketing

Author: Harold Linton
Publisher: New York : Van Nostrand Reinhold, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Harold Linton
ISBN: 0442011601 9780442011604
OCLC Number: 28421865
Description: xii, 240 pages : illustrations (some color) ; 29 cm
Contents: Foreword / Margaret Walch --
Introduction: Color in the Looking Glass / Tom Porter --
Pt. 1. Centers for Color Research and Color Forecasting. History: Resource and Inspiration. Color Forecasting for Historical Cities. Color and Image Forecasting. The Color Marketing Group. Atelier 3D Couleur --
Pt. 2. Psychology and Color Marketing. History of The Milka Cow. Trends in Color and Pattern. Cyclic Recurrence of Collective Color Preferences. Display Design/Design Etc. Fashions in House Paint --
Pt. 3. Color Cycles in Industry. Color Forecasting and Marketing for Home Furnishings. Color Forecasting --
Mystery or Science? Automotive Design and Color Forecasting. European Environment and Furnishings. Technology and Textile Design. Designer of Distinction. A Colorful Experience --
Pt. 4. Color in Product and Graphic Design. Color Forecasting: Crystal Ball or Educated Choice? Color. Beyond the Crystal Ball. Posters --
Pt. 5. Techniques of Color Predictions. Confessions of a Color Tracker. Colourcast Services. Pat Tunsky, Inc. Shopping Is In-Depth Market Research --
Pt. 6. Notes on Fashion Color Forecasting. Textile Design and Apparel. The Color of Excitement --
The Excitement of Color. Peclers Paris. Timing is Everything. Japan Fashion Color Association --
Pt. 7. Technology and the Future. The Dimensions of Color. Cachet: Color for the Rest of Us. Precision Color on Desktop Systems. Forecasting Color in Graphic Arts Industry. Color in the Future.
Responsibility: Harold Linton.

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