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Color forecasting : a survey of international color marketing

Author: Harold Linton
Publisher: New York : Van Nostrand Reinhold, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Drawing on the know-how and experience of experts from around the world, this guide offers a window into the nature of the color marketing profession. It provides a rare inside look at all aspects of color forecasting and marketing, including flair development, dynamic organization, function, and role in design, business, and domestic and foreign cultures." "Color Forecasting is essential reading for all  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Harold Linton
ISBN: 0442011601 9780442011604
OCLC Number: 28421865
Description: xii, 240 pages : illustrations (some color) ; 29 cm
Contents: Foreword / Margaret Walch --
Introduction: Color in the Looking Glass / Tom Porter --
pt. 1. Centers for Color Research and Color Forecasting. History: Resource and Inspiration. Color Forecasting for Historical Cities. Color and Image Forecasting. The Color Marketing Group. Atelier 3D Couleur --
pt. 2. Psychology and Color Marketing. History of The Milka Cow. Trends in Color and Pattern. Cyclic Recurrence of Collective Color Preferences. Display Design/Design Etc. Fashions in House Paint --
pt. 3. Color Cycles in Industry. Color Forecasting and Marketing for Home Furnishings. Color Forecasting --
Mystery or Science? Automotive Design and Color Forecasting. European Environment and Furnishings. Technology and Textile Design. Designer of Distinction. A Colorful Experience --
pt. 4. Color in Product and Graphic Design. Color Forecasting: Crystal Ball or Educated Choice? Color. Beyond the Crystal Ball. Posters --
pt. 5. Techniques of Color Predictions. Confessions of a Color Tracker. Colourcast Services. Pat Tunsky, Inc. Shopping Is In-Depth Market Research --
pt. 6. Notes on Fashion Color Forecasting. Textile Design and Apparel. The Color of Excitement --
The Excitement of Color. Peclers Paris. Timing is Everything. Japan Fashion Color Association --
pt. 7. Technology and the Future. The Dimensions of Color. Cachet: Color for the Rest of Us. Precision Color on Desktop Systems. Forecasting Color in Graphic Arts Industry. Color in the Future.
Responsibility: Harold Linton.

Abstract:

"Drawing on the know-how and experience of experts from around the world, this guide offers a window into the nature of the color marketing profession. It provides a rare inside look at all aspects of color forecasting and marketing, including flair development, dynamic organization, function, and role in design, business, and domestic and foreign cultures." "Color Forecasting is essential reading for all professionals who want to keep pace with the latest color trends. It will meet the reference needs of color forecasters, color marketers, interior designers, architects, graphic designers, product designers, artists, and professors of color theory or design."--Jacket.

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