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Color guide for marketing media

Author: Louis Cheskin
Publisher: New York : The Macmillan Com., 1954.
Edition/Format:   Print book : EnglishView all editions and formats
Publication:OKS Print
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Additional Physical Format: Online version:
Cheskin, Louis, 1907-
Color guide for marketing media.
New York : The Macmillan Com., 1954
(OCoLC)632473844
Document Type: Book
All Authors / Contributors: Louis Cheskin
OCLC Number: 40122854
Description: 209 pages : il ; 22 cm
Contents: What is color? --
Color has many powers --
Market testing --
Preparing art for color reproduction --
Reproduction processes - their natures and uses --
Using the color charts for color control.
Responsibility: Louis cheski.

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