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Color : messages and meanings : a Pantone color resource

Author: Leatrice Eiseman
Publisher: Gloucester, Massachusetts : Hand Books Press, [2006]
Series: A Pantone color resource.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.
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Document Type: Book
All Authors / Contributors: Leatrice Eiseman
ISBN: 0971401063 9780971401068
OCLC Number: 82955619
Notes: Includes index.
Description: 144 pages : color illustrations ; 24 x 28 cm.
Contents: Color families : Red ; Orange ; Yellow ; Brown ; Blue ; Green ; Purple ; Neutrals ; White ; Black --
Color in the marketplace : About advertising ; For brand image and identity ; In packaging ; At point of purchase and displace ; On visual presentations --
Spinning the color wheel --
The rank order of color : Dominant, subordinate, accent ; Defining the message ; Cues for color combinations --
Creating moods with color combinations --
Trends: the future is not what it used to be : Guidelines for spotting trends --
Color conversions : ink color formulas for printing.
Series Title: A Pantone color resource.
Responsibility: Leatrice Eiseman.

Abstract:

Explains the emotional response to colour and covers the guidelines for effective colour combinations including the integration of colour trends. With visuals and printing formulas, this guide aims  Read more...

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