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Color : messages and meanings : a Pantone color resource

Auteur : Leatrice Eiseman
Éditeur: Gloucester, Mass. : Hand Books Press ; Cincinnati, Ohio : Distributed by North Light Books, ©2006.
Collection: Pantone color resource.
Édition/format:   Livre imprimé : AnglaisVoir toutes les éditions et tous les formats
Base de données:WorldCat
Résumé:
Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.
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Détails

Type de document: Livre
Tous les auteurs / collaborateurs: Leatrice Eiseman
ISBN: 0971401063 9780971401068
Numéro OCLC: 82955619
Notes: Includes index.
Description: 144 pages : color illustrations ; 24 x 28 cm.
Contenu: Color families : Red ; Orange ; Yellow ; Brown ; Blue ; Green ; Purple ; Neutrals ; White ; Black --
Color in the marketplace : About advertising ; For brand image and identity ; In packaging ; At point of purchase and displace ; On visual presentations --
Spinning the color wheel --
The rank order of color : Dominant, subordinate, accent ; Defining the message ; Cues for color combinations --
Creating moods with color combinations --
Trends: the future is not what it used to be : Guidelines for spotting trends --
Color conversions : ink color formulas for printing.
Titre de collection: Pantone color resource.
Responsabilité: Leatrice Eiseman.

Résumé:

Explains the emotional response to colour and covers the guidelines for effective colour combinations including the integration of colour trends. With visuals and printing formulas, this guide aims  Lire la suite...

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Données liées


Primary Entity

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   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3902257768#Place/cincinnati_ohio> ; # Cincinnati, Ohio
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   schema:about <http://id.worldcat.org/fast/868512> ; # Color--Psychological aspects
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