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Color : messages and meanings : a Pantone color resource

Autore: Leatrice Eiseman
Editore: Gloucester, Mass. : Hand Books Press ; Cincinnati, Ohio : Distributed by North Light Books, ©2006.
Serie: Pantone color resource.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.
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Tipo documento: Book
Tutti gli autori / Collaboratori: Leatrice Eiseman
ISBN: 0971401063 9780971401068
Numero OCLC: 82955619
Note: Includes index.
Descrizione: 144 p. : col. ill. ; 24 x 28 cm.
Contenuti: Color families : Red ; Orange ; Yellow ; Brown ; Blue ; Green ; Purple ; Neutrals ; White ; Black --
Color in the marketplace : About advertising ; For brand image and identity ; In packaging ; At point of purchase and displace ; On visual presentations --
Spinning the color wheel --
The rank order of color : Dominant, subordinate, accent ; Defining the message ; Cues for color combinations --
Creating moods with color combinations --
Trends: the future is not what it used to be : Guidelines for spotting trends --
Color conversions : ink color formulas for printing.
Titolo della serie: Pantone color resource.
Responsabilità: Leatrice Eiseman.

Abstract:

Explains the emotional response to colour and covers the guidelines for effective colour combinations including the integration of colour trends. With visuals and printing formulas, this guide aims  Per saperne di più…

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