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Coming attractions : the history of the movie trailer

Author: Stephen NetburnMichael J ShapiroJeff WernerFrederick L GreeneScott McIsaacAll authors
Publisher: Laguna Beach, California : Andrew J. Kuehn Jr. Foundation, 2005.
Edition/Format:   DVD video : NTSC color broadcast system : EnglishView all editions and formats
Summary:
Based on interviews with trailer makers, film editors, copywriters, directors, marketing executives and scholars of the industry, this documentary examines the historical development, cultural resonance and economic importance of motion picture trailer making. Divided into two parts, the first deals with the development of movie advertising from the days of Edison through the late '50s. The second half deals with  Read more...
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Genre/Form: Documentary films
Nonfiction films
History
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Stephen Netburn; Michael J Shapiro; Jeff Werner; Frederick L Greene; Scott McIsaac; Robert Osborne; Chuck Workman; Robert Friedman; Mike Greenfield; Vinzenz Hediger; Tony Silver; Leonard Maltin; Lisa Kernan; Joe Dante; Saul Bass; Pablo Ferro; Benedict Coulter; Gregory McClatchy; Joel Schumacher; Joe Farrell; Stephen Herek; José Luis Mignone; Edgar Llamas; Bruce Schultz; Dirk Meenen; Andrew J. Kuehn Jr. Foundation,
OCLC Number: 68925036
Language Note: In English. Container erroneously states that the film is closed-captioned.
Notes: Includes "The making of a trailer" directed by Jeff Werner.
Credits: Editor, Dirk Meenen ; photography, José Louis Mignone, Edgar Llamas, Robert Osborne, Bruce Schultz.
Performer(s): Host/narrator, Robert Osborne. Commentary: Chuck Workman, Rob Friedman, Mike Greenfield, Vinzenz Hediger, Tony Silver, Leonard Maltin, Lisa Kernan, Joe Dante, Saul Bass, Pablo Ferro, Benedict Coulter, Gregory McClatchy, Joel Schumacher, Joe Farrell, Stephen Herek.
Target Audience: Not rated.
Description: 1 videodisc (128 min.) : sound, color with black and white sequences ; 4 3/4 in.
Contents: Part one: 1894-1955 --
Part two: 1955-2005.
Other Titles: Making of a trailer.
History of the movie trailer
Responsibility: an Andrew J. Kuehn Jr. Foundation production ; produced by Stephen J. Netburn ; written by Frederick L. Greene ; [directed by Michael J. Shapiro].

Abstract:

Based on interviews with trailer makers, film editors, copywriters, directors, marketing executives and scholars of the industry, this documentary examines the historical development, cultural resonance and economic importance of motion picture trailer making. Divided into two parts, the first deals with the development of movie advertising from the days of Edison through the late '50s. The second half deals with the reinvention of the trailer along with the introduction of nonlinear digital editing, then concludes with a brief primer on how trailers are made. Includes a vast array of coming attractions dating back to the silent era.

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Primary Entity

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