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|All Authors / Contributors:||
|Description:||384 p. ; 25 cm.|
|Contents:||What are "the media"? --
The media system --
The presences of advertising --
Paying the piper, calling the tune --
Advertising by the numbers --
The pursuit of sensationalism --
The news as entertainment --
Believing in make-believe --
The manufacture of taste --
Managing commercial culture --
Media support and media structure --
Reform, restructure, or leave it be?.
This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate.
Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
- Mass media -- Economic aspects -- United States.
- Mass media and culture -- United States.
- Mass media policy -- United States.
- Economische aspecten.
- Commerciële televisie.
- Médias -- Aspect économique -- États-Unis.
- Médias -- Politique gouvernementale -- États-Unis.
- Öffentliches Interesse
- Mass media and culture.
- Mass media -- Economic aspects.
- Mass media policy.
- United States.