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Commercial culture : the media system and the public interest Titelvorschau
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Commercial culture : the media system and the public interest

Verfasser/in: Leo Bogart
Verlag: New York : Oxford University Press, 1995.
Ausgabe/Format   Buch : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be
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Dokumenttyp: Buch
Alle Autoren: Leo Bogart
ISBN: 0195090985 9780195090987
OCLC-Nummer: 29912482
Beschreibung: 384 p. ; 25 cm.
Inhalt: What are "the media"? --
The media system --
The presences of advertising --
Paying the piper, calling the tune --
Advertising by the numbers --
The pursuit of sensationalism --
The news as entertainment --
Believing in make-believe --
The manufacture of taste --
Managing commercial culture --
Media support and media structure --
Reform, restructure, or leave it be?.
Verfasserangabe: Leo Bogart.
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Abstract:

Scrutinizes the mass media system and shows how it might be improved. The author argues that the appetite for media differs from other demands, and the market is left to satisfy because it shapes the  Weiterlesen…

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"Leo Bogart is one of those rare sociologists who have achieved recognition almost entirely outside the academic world....Commercial Culture...is wise, occasionally witty, eminently well informed, an Weiterlesen…

 
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