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Commercial culture : the media system and the public interest

Autor: Leo Bogart
Editorial: New York : Oxford University Press, 1995.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be
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Detalles

Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Leo Bogart
ISBN: 0195090985 9780195090987
Número OCLC: 29912482
Descripción: 384 pages ; 25 cm
Contenido: What are "the media"? --
The media system --
The presences of advertising --
Paying the piper, calling the tune --
Advertising by the numbers --
The pursuit of sensationalism --
The news as entertainment --
Believing in make-believe --
The manufacture of taste --
Managing commercial culture --
Media support and media structure --
Reform, restructure, or leave it be?
Responsabilidad: Leo Bogart.
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Resumen:

This book is a powerful and thoughtful critique of American commercial media from a writer with wide experience in both the media business and in academia. Bogart explores how commercial demands  Leer más

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Anyone concerned about the impact for good or ill of the media on our society should have access to this book for reference. It is a mine of facts, quotes, assessments and views - an ample, but Leer más

 
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