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Commercial culture : the media system and the public interest

저자: Leo Bogart
출판사: New York : Oxford University Press, 1995.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be
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문서 형식:
모든 저자 / 참여자: Leo Bogart
ISBN: 0195090985 9780195090987
OCLC 번호: 29912482
설명: 384 p. ; 25 cm.
내용: What are "the media"? --
The media system --
The presences of advertising --
Paying the piper, calling the tune --
Advertising by the numbers --
The pursuit of sensationalism --
The news as entertainment --
Believing in make-believe --
The manufacture of taste --
Managing commercial culture --
Media support and media structure --
Reform, restructure, or leave it be?.
책임: Leo Bogart.
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초록:

This book is a powerful and thoughtful critique of American commercial media from a writer with wide experience in both the media business and in academia. Bogart explores how commercial demands  더 읽기…

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Anyone concerned about the impact for good or ill of the media on our society should have access to this book for reference. It is a mine of facts, quotes, assessments and views - an ample, but 더 읽기…

 
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